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Timecodes: 00:00 - Intro 01:01 - Failure, Fear, and Growth: A New Way to Think About Running Your Practice 21:50 - Closing Thought: 4 Life Lessons In this week's episode, I dive into why most “failure” in optometry isn’t financially the way you'd think and how the identity you choose as a practice owner shapes every decision you make. We talk about the difference between thinking like a doctor who owns a practice versus a CEO who happens to practice optometry, and why comfort and complacency are the real enemies of growth. I share real stories from my own wins and mistakes in marketing, staffing, and strategy, and how taking calculated risks changed everything. If you want a stronger mindset and a more intentional path forward for your private practice, this episode is for you. #theultimateod #optometrypodcast #theultimateodpodcast Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at: 👉 https://www.theultimateod.com/ 👉 Twitter- / theultimateod 👉 Instagram - / 👉 Facebook - / theultimateod 👉 OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!