The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers) | Fixable скачать в хорошем качестве

The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers) | Fixable

We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift’s global empire. Follow Hosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei) Guest: Kevin Evers Links https://anneandfrances.com Subscribe to TED Instagram: @ted YouTube: @TED TikTok: @tedtoks LinkedIn: @ted-conferences Website: ted.com Podcasts: ted.com/podcasts The TED Audio Collective is a collection of podcasts for the curious. The TED Audio Collective videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz.... For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com. 00:00 Intro 00:51 Why write about Taylor Swift? 02:42 The key to Taylor's success 04:34 Fan obsession 07:17 Money moves 09:44 Innovative decisions 12:04 Rebuilding trust 13:36 Taylor's biggest mistakes 15:41 Utilizing scarcity 17:10 Closing thoughts