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CCTV NEWS INTERNATIONAL· 2013

The 5 channels of CCTV News International just moved into their new iconic headquarter in Beijing. Along with the move, CCTV News Int. wanted to position itself as a global news provider targeting to the developing countries and an audience interested in China all over the planet. Perfect accident was asked to create a new brand image and to unify the on-air graphics of the international & foreign language channels based on the core values of CCTV News: Internationality, Balance and Multi-perspective. The package includes news graphic, idents and several format packages. The philosophy is represented by the „CCTV Sphere“, a stylized globe with 2 shapes in permanent and balanced motion with red and gold color as reference to China. The „CCTV Sphere“ is the key visual throughout the various elements. Thanks to Parachute´s font PF Din Text Universal all 5 language channels (English, Russian, Spanish, French, Arabic) can now use the same basic graphic setup with slight adaptions for their on-air graphics to ensure a unified brand image. MY ROLE design lead, animation, programming of AFX templates, supervision of news graphic implementation at client´s seat in Beijing CLIENT: CCTV News International, China AGENCY: Perfect Accident Creative Services GmbH CREATIVE DIRECTION: Martin Kett DESIGN: Christiane Scheibe, Maria Regenspurger, Sermin Kaynak NEWS GRAPHICS ANIMATION & TEMPLATE PROGRAMMING: Christiane Scheibe, Sermin Kaynak NEWS OPENER ANIMATION: Markus Feder, Sermin Kaynak EXECUTIVE PRODUCTION: Flint Skallen MUSIC: Stephen Arnold Music