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What actually drives long-term growth, in business, leadership, and life? In this replay episode, Alisa Cohn sits down with Sal Di Stefano, co-founder of Mind Pump Media, to explore what it really takes to build something that lasts. From turning a podcast into a multi-revenue media company to navigating cofounder relationships, conflict, and personal growth, Sal shares hard-earned lessons from nearly a decade of building Mind Pump without venture capital or shortcuts. This conversation goes beyond tactics. Sal breaks down why authenticity creates trust at scale, how to know you’ve chosen the right cofounders, and why being “right” is far less important than staying aligned. He also shares how prioritizing physical health and personal boundaries made him a stronger leader, not a weaker one. If you’re a founder, creator, or leader who wants sustainable growth without burnout, this episode offers a grounded, honest look at what actually works. You’ll learn: • Why authenticity is a growth strategy, not a branding tactic • How to recognize cofounder alignment before problems surface • Why being right can hurt teams and trust • How physical health supports better leadership decisions • What Mind Pump did differently to build loyalty and longevity We talk about: • 00:00 Leadership responsibility, health, and personal accountability • 01:00 Introducing Sal Di Stefano and Mind Pump Media • 03:00 Why long-form podcasting enabled real connection and trust • 05:10 Turning Mind Pump into a multi-revenue media business • 09:10 Building trust before monetizing and letting the audience lead • 13:45 Early revenue growth and turning down misaligned sponsors • 18:30 Finding the right cofounders and values alignment • 22:15 Conflict, disagreement, and committing as a team • 30:45 Navigating growth, the pandemic, and unexpected momentum • 36:10 Authenticity, vulnerability, and being recognized in public • 40:20 Boundaries, family, and redefining success as a leader • 45:00 Focus, leverage, and choosing what actually moves growth • 49:20 Serving existing customers before chasing new ones • 53:40 Why great leaders and coaches must be great communicators • 57:40 Final reflections on leadership, health, and the long game Follow Sal on • X: https://x.com/mindpumpsal • Podcast: https://mindpumppodcast.com/  • Website: www.mindpumpmedia.com (http://www.mindpumpmedia.com) Connect with Alisa! Follow Alisa Cohn on • Instagram: @alisacohn (  / alisacohn  ) • Twitter: @alisacohn (https://twitter.com/home) • Facebook: facebook.com/alisa.cohn (  / alisa.cohn  ) • LinkedIn:   / alisacohn   • Website: http://www.alisacohn.com (http://www.alisacohn.com/) Download her 5 scripts for delicate conversations (and 1 to make your life better) (http://alisacohn.com/scripts) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn (https://a.co/d/5ZNZQfu) from Amazon