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The Role of AI in Shaping a Sustainable Future

Bissan Ghaddar, Associate Professor of Management Science and Sustainability at Ivey Business School, explores how emerging technologies like artificial intelligence can drive innovation, improve ESG performance, and help organizations harmonize financial, societal, and environmental goals in an evolving marketplace. Sustainability has evolved from being a "nice-to-have" to a critical business imperative. Companies must integrate emerging technologies like artificial intelligence (AI) to not only stay competitive but also lead in innovation and environmental stewardship. AI offers unparalleled potential to analyze the vast amounts of data companies are already collecting, providing actionable insights into ESG (Environmental, Social, and Governance) performance. Business leaders can leverage these insights to measure progress, set clear sustainability goals for the next 5 to 10 years and remain accountable for achieving them. The path to success lies in harmonizing financial, societal, and environmental goals. By transitioning from ambition to action, businesses can revolutionize their sustainability strategies, drive meaningful change, and set new standards for innovation in a rapidly evolving marketplace.