DEPARTMENTS: Marketing (Internal) скачать в хорошем качестве

DEPARTMENTS: Marketing (Internal)

In this video, discover how internal marketing can significantly improve patient satisfaction, staff motivation, and your hospital’s overall brand image. By focusing on patient feedback systems, PREM and PROM, structured trainings, internal use of social media, display of achievements, and periodic checks, your hospital can turn every staff member into a brand ambassador and every patient interaction into a positive experience. The video starts with the importance of patient feedback as the backbone of internal marketing. It explains how to design simple yet effective feedback forms, encourage more patients to respond, and convert their comments into real improvements. You will see how closing the feedback loop – acknowledging, analyzing, and acting on feedback – builds trust and makes patients feel heard and valued. Next, the video dives into PREM (Patient-Reported Experience Measures) and PROM (Patient-Reported Outcome Measures). It clearly explains the difference between the two, why both are essential for quality care, and how to integrate them into daily clinical practice. Examples show how PREM can highlight communication gaps or delays, while PROM can reveal whether treatments are truly improving patients’ lives, not just their lab values. You will then learn how staff trainings directly impact patient satisfaction. The video breaks down key training areas such as communication and empathy, handling complaints, patient rights and consent, infection control, and multidisciplinary teamwork. It also shares ideas for making trainings engaging, such as role-plays, case studies, and real patient stories, so that staff understand how their behavior shapes the hospital’s reputation. The video also explores using social media as an internal marketing tool. Rather than focusing only on external promotion, it shows how sharing success stories, patient testimonials (with consent), staff achievements, and awareness campaigns can boost pride among employees. Internal sharing of social media posts via WhatsApp groups, emailers, and digital notice boards encourages staff to feel part of the brand story. Another core element is display of achievements within the hospital. The video demonstrates how showcasing accreditation certificates, quality awards, infection control milestones, PREM/PROM score improvements, and “patient appreciation boards” in lobbies, corridors, and staff areas motivates teams and reassures patients. Visual proof of quality and recognition reinforces the hospital’s identity and values every single day. Finally, the video emphasizes the role of periodic checks in sustaining all these efforts. It explains how regular audits of feedback forms, PREM/PROM data, training attendance, staff behavior, signage, and patient communication keep standards from slipping. Management rounds, mystery audits, and monthly review meetings are presented as simple tools to ensure that internal marketing is not a one‑time campaign but a continuous culture. By the end of the video, viewers will understand that internal marketing is much more than posters and slogans. It is a structured, ongoing approach that combines patient feedback, measurable outcomes, empowered staff, and visible successes. Hospital leaders, quality managers, nurses, doctors, and administrative staff will gain clear, actionable steps to build a stronger internal brand and a consistently better patient experience. #HospitalManagement #HospitalBranding #HealthcareMarketing #PatientExperience #PatientSatisfaction #PatientFeedback #PREM #PROM #PatientReportedOutcomes #PatientReportedExperience #StaffTraining #HealthcareTraining #HospitalStaff #ServiceExcellence #PatientCentricCare #QualityImprovement #HospitalQuality #HealthcareExcellence #NABH #nabhaccreditation #InternalMarketing #HospitalCulture #HealthcareLeadership #CareWithCompassion #BetterEveryDay