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Crownsmen Partners: The Business of Branding, Investment Insights, and Legal Battles in Mining

🔸 Visit Crownsmen Partners to Learn More: https://www.crownsmen.com/ Heavy Industry Tour Partner 🔹 Orica Digital Solutions: https://www.orica.com/Products-Servic... Studio Partner 🔹Petro-Canada Lubricants: https://petrocanadalubricants.com/ Episode Sponsors: 🔹Corporate Traveller Canada: https://www.corptraveller.com/en-gb/s... 🔹The Construction Show: https://www.crownsmen.com/the-constru... 🔹Graymont: www.graybond.com 🔹Mining Now: https://www.crownsmen.com/mining-now ABB is redefining industrial automation and electrification with its new brand positioning—‘Engineered to Outrun.’ Jerrod Downey breaks down this shift from the aspirational “Let’s write the future. Together” to a sharper, industry-driven message. He also explores how branding impacts business positioning, from Savona Equipment’s “More Equipment Every Day” to Crownsmen Partners’ “The Voice of Industry.” Rory Bamford covers key industry events and innovations, along with a deep dive into business valuation—how companies are truly assessed in mergers, acquisitions, and investment strategies. Roy Slack reviews the Port Side Pilsner from Lock Street Brewery and discusses the class action lawsuit against Rio Tinto and BHP over workplace harassment. What does this mean for the mining sector, and how could it reshape industry policies? Watch the full episode now to stay ahead in mining, energy, and heavy industry. Chapters: 0:00 - Intro 1:31 - Gaudy joins in 2:44 - Beer Spill Incident 4:15 - Long-Form Show Plans 4:53 - Slogan Discussion 7:18 - Featured Sponsors 9:23 - Company Branding 13:41 - Featured Sponsors 14:31 - Cementation Slogan 24:05 - ABB and Reliability 27:11 - Marketing Firm Mistakes 29:30 - Fun Branding Stories 31:16 - Worst Slogan Ever 33:07 - Class Action Lawsuit 36:58 - Workplace Harassment Issues 46:25 - Leadership & Accountability 49:02 - Company Valuation Talk 52:19 - Beer Review 1:02:04 - Closing Remarks 🔹 The Crownsmen Show "The Voice of Industry" Each week we unpack the industrial sectors of North America. We explore the latest in technology, opportunities, challenges, leadership, and government policies. Industry experts from mining, energy, construction, transportation, forestry, and agriculture join the show to share their insights and give you in-depth access to their industry. The Crownsmen Show Website: https://bit.ly/3d7hGsR LinkedIn: https://bit.ly/3bupjcu Cranky Old Men Drinking Beer has partnered with The Crownsmen Show to add some 5% liquid fueled levity that only a cold beer can bring. What we lose in focus we make up for in bringing you very candid, possibly even cranky, reviews of some interesting and unique brews. Website: https://comdb.ca/ JOIN US Have your company featured Recommend a featured beer Recommend which host should get fired. EMAIL: [email protected] 🔹 The Team Hosted by: Jerrod Downey | LinkedIn:   / jerroddowney   Roy Slack | LinkedIn:   / roy-slack-8a2b7310   Rory Bamford | LinkedIn:   / rory-bamford-crownsmen   Crownsmen’s Executive Producer: Rory Bamford (Contact for Booking ) LinkedIn: https://bit.ly/3OD7gyj Director and Co-Host: Gaudy Molina | LinkedIn: https://bit.ly/3b8Mhpe 🔹 Crownsmen Partners (www.crownsmen.com) https://linktr.ee/crownsmenpartners #mining #heavyindustry #beerreview #leadership #finance #business #energy #Canada #beer