Wildfarmed x Vypr | How Consumer Insights Helped Bring Regenerative Farming to the Mainstream скачать в хорошем качестве

Wildfarmed x Vypr | How Consumer Insights Helped Bring Regenerative Farming to the Mainstream

Wildfarmed is on a mission to fix broken food systems — starting with the humble loaf. Founded by Andy Cato, musician-turned-farmer, the business grows wheat using regenerative farming methods that restore soil health, promote biodiversity, and reconnect people with nature-friendly food. https://wildfarmed.com/ After success with artisan bakers and top restaurants, Wildfarmed set its sights on bringing sustainable, regenerative food to the mainstream — and that’s where Vypr came in. The Challenge: Educate consumers on what “regenerative farming” really means Communicate sustainability in a way that resonates with everyday shoppers Understand what drives purchase decisions in a crowded bread aisle Build brand and packaging messages that inspire trust and action How Vypr Helped: Partnering with Vypr allowed Wildfarmed to move quickly, with confidence backed by data: Consumer Understanding: Segmented bread buyers by values, demographics, and shopping habits. Message Testing: Identified which regenerative farming messages truly connected with consumers. Product Development: Used insight to inform product briefs around sustainability, quality, and health. Campaign Support: Shaped impactful marketing activations — including a successful partnership with Yeo Valley. Speed & Agility: Gathered real-time feedback within hours, accelerating decisions that once took weeks. Ready to build better products, faster? - book a demo today - https://vyprclients.com/book-a-demo/