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At a nonprofit organization, effective KM maximizes resources and supports informed decision making, ultimately bolstering the organization's overall effectiveness and impact. Speakers share how the WWF is actively working to improve its KM strategy, discuss the initial challenges WWF faced when starting from ground zero while considering the organizational priorities, look at how gaps in KM were identified, and present the strategies they devised for overcoming obstacles encountered. The approach is multifaceted, integrating people, processes, and technology to develop a road map to the organization's target state, aligning with organizational goals, and to foster a knowledge-sharing culture with clear roles and a governance structure to enhance the quality and management of content within the organization. Speakers also discuss change management; techniques employed to navigate resistance, foster buy-in, and cultivate a sense of ownership among stakeholders; and more. Get insights and inspiration from this presentation! Speakers: Jennifer Anna, Digital Asset Management Specialist, CHG Healthcare Jessica DeMay, Knowledge Management Consultant, Enterprise Knowledge, LLC