Why we NEVER use logos (until today) скачать в хорошем качестве

Why we NEVER use logos (until today)

We’re paying you $15 to wear this jersey. No, seriously. For 12 years, we’ve built a cycling brand without logos. No chest prints. No billboards. Just fabric-first design, consistent systems, and minimal branding that speaks without shouting. So why did we suddenly release the Billboard Jersey — covered in distorted logos, lightning bolts, and chaos? This video explains: – The difference between a logo and a brand – How Ornot built a visual identity without big graphics – Why subtle branding is harder (and better) – The story behind the bowtie pattern – Why we made a jersey that breaks all our own rules – And yes, why we’re giving you a $15 marketing credit for wearing it If you’ve ever felt like a rolling billboard in your kit… or if you’re into design, branding, or just well-made gear — this one’s for you. 🎽 Grab the Billboard Jersey - https://www.ornotbike.com/collections... 📷 Follow us on Instagram - @ornotbike 📬 Subscribe for more deep dives on cycling design 00:00 Intro 00:34 We pay you! (Billboard Jersey) 01:03 Logos Branding Design 02:12 Minimal Branding 101 02:57 Bowties 04:13 Color 05:10 Consistent Design Formula 06:03 Current Jerseys 07:09 Other Brands vs Us 07:49 Billboard Jersey (again)