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Here is how James King from Redgate Software, Cloud GTM Leader course alum cracked the marketplace code. "The more you lean in, the more they [hyperscalers] lean back with you," says James, Director of Alliances and Strategic Partnerships at Redgate Software, who recently launched on cloud marketplaces. His journey from initial doubts to success is a masterclass in cloud GTM. 🎯 The results? Over $200,000 in revenue and a $7 million deal in the pipeline - all within two months of launch on marketplaces. But here's the twist: James' initial pitch to launch on marketplaces was shot down by his board. Why? Lack of concrete data and a clear business case. "If you're going to go in, go in with the data and the facts as best you can," James advises. "And the only way I think you can really do that is understanding what other people have done before you." This is where expert knowledge and the community become your superpower. James credited the course experts and community support for his success, “In no uncertain terms, it was the community”. 📈 Join Cloud GTM Leader Course by Partner Insight Master Cloud Marketplaces with our 5-weeks cohort course with top VPs of alliances a community of great alliance leaders. https://www.partnerinsight.io/course-... #cloud #marketplace #aws #microsoft #partnership #channel