How GCCs Are Transforming: Marketing, Identity & Innovation | Rohit Lodhi | ImpactX скачать в хорошем качестве

How GCCs Are Transforming: Marketing, Identity & Innovation | Rohit Lodhi | ImpactX

Welcome to another episode of the ImpactX Podcast, where we bring the most influential voices from leadership, innovation, and the rapidly evolving GCC ecosystem. In this episode, our host Shruti Jadhav sits down with industry leader Rohit Lodhi , who brings years of experience shaping communication, capability building, and strategic identity for GCCs across the globe. Together, they decode how GCCs are transforming from traditional back offices into innovation-driven global value creators. 𝗪𝗵𝗮𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝗖𝗼𝘃𝗲𝗿𝘀 The evolution of GCCs: 1.0 → 2.0 → 3.0 Why GCC marketing is shifting from “4 Ps” to the 4 I’s Building GCC identity: capability, credibility & culture Internal communication & belongingness in hybrid teams External visibility: talent, ecosystem & industry positioning The CMO mindset for GCC leaders Influence, storytelling & stakeholder engagement Next-gen skills for GCC marketing teams 𝗧𝗜𝗠𝗘𝗦𝗧𝗔𝗠𝗣𝗦 00:00 – Introduction 00:52 – What Makes GCC Marketing Different 02:10 – The 4I Model: Identity, Influence, Inclusion, Impact 04:20 – Identity: Positioning GCCs Globally 06:05 – Influence: Driving Change Through Communication 07:40 – Inclusion: Building Belonging in Hybrid Teams 09:05 – Impact: Making Value Creation Visible 10:10 – Hybrid Work Challenges in GCCs 12:00 – The CMO Mindset for GCC Marketing 13:55 – GCC 3.0: The Shift to Innovation 16:30 – Storytelling & Communication Skills 17:55 – New-Age Skills for GCC Marketers 19:40 – Closing Remarks & Key Takeaways 𝗛𝗢𝗦𝗧 & 𝗚𝗨𝗘𝗦𝗧 Host: Shruti Jadhav Interviewer at ImpactX • Market Analyst & GTM Strategy Advisor Guest: Rohit Lodhi Global Communications Strategist • GCC Branding Expert • Leadership Storytelling Advisor 𝗞𝗘𝗬 𝗧𝗔𝗞𝗘𝗔𝗪𝗔𝗬𝗦 GCCs have evolved into global innovation engines Identity, culture & influence shape how GCCs are perceived Internal communication directly impacts belongingness External visibility drives talent attraction & credibility Marketing in GCCs must be measurable, strategic & aligned to business Storytelling, design thinking & AI literacy will define the next decade