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Stop Making These UTM Parameter Mistakes!

In this video, we cover the most common UTM parameter mistakes and how they can quietly break your campaign tracking. UTM parameters are essential for understanding where traffic comes from, but small errors like inconsistent naming, case sensitivity, or tagging the wrong links can distort your analytics. If you use UTMs to track ads, referrals, or marketing campaigns, getting them right is critical. We cover: • Common UTM parameter mistakes that skew campaign data. • How inconsistent naming and casing impact analytics. • Why you should never use UTMs on internal links. • Required UTM parameters you should never skip. • Best practices for clean, readable, and secure UTM links. If you want to create UTM links and see which campaigns perform best, check out GoodMetrics: https://goodmetrics.io/tools/utm-builder Chapters 0:00 Common UTM Mistakes 0:14 UTM Naming Structure 0:33 UTM Uppercase & Lowercase 0:50 Using Spaces in UTMs 1:06 Skipping Source / Medium in UTMs 1:21 UTMs for Internal Links 1:38 UTM Values 1:52 Sensitive Information in UTMs 2:09 How to Create UTM Links