The Forensic Audit: Exposing Enterprise Fraud & Digital Revenue Leakage (with EY) скачать в хорошем качестве

The Forensic Audit: Exposing Enterprise Fraud & Digital Revenue Leakage (with EY)

Is your digital ecosystem as secure as your balance sheet? In this episode of the ClearTrust podcast, Deeps Biswas (CEO, ClearTrust) sat down with Mukul Srivastava , Partner at EY (Forensic & Integrity Services), to strip away the myths of corporate compliance. For enterprise leaders, fraud is no longer just an internal audit issue, it is a massive, AI-driven drain on your EBITDA, Intellectual Property (IP), and digital ad ROI. From the mechanics of bot-driven ad arbitrage to the complexities of the DPDP Act and IP cloning in the age of Generative AI, we break down why traditional "check-the-box" governance is failing. Mukul provides a practitioner's roadmap on shifting from reactive investigation to proactive, data-led forensic integrity. If you are a Founder, CFO, or CMO, this is the forensic deep dive you need to secure your digital assets in 2026. Timecodes: 00:00 – Introduction: The Evolving Landscape of Forensic & Integrity Services 04:11 – The Anatomy of Enterprise Fraud: Why Proactive Detection Beats Reactive Audits 07:31 – Digital Deception: Exposing Bot Traffic & Revenue Leakage in Ad Networks 18:41 – The "KYT" Protocol: Why "Know Your Third Party" is the New Enterprise Standard 25:04 – Protecting Intellectual Property (IP) in the Age of AI & Generative Clones 34:39 – Corporate Governance: Why "Tone at the Top" is Your Best Defense Against Fraud 46:27 – The Future of Forensic Tech: Building Scalable, Data-Driven Risk Frameworks Mukul:   / mukulshrivastava1   Deeps:   / bdeeps