Webinar: QR-revolution in retail – is your business ready? (English subtitles) скачать в хорошем качестве

Webinar: QR-revolution in retail – is your business ready? (English subtitles)

In this webinar, you will learn more about the business benefits 2D barcodes – the next generation of barcodes – create for you as a retailer. You will get to hear real-life examples from our guest speaker and practical guidance on how the store can get started with and benefit from 2D barcodes. The webinar is a collaboration between Svensk Handel and GS1 Sweden. 00:00 Welcome to today's webinar about the QR-revolution in retail 01:45 There are many different barcodes 03:58 Driving forces 05:50 Lena Coulibaly from GS1 Sweden introduces herself 06:45 Who are GS1? 09:05 Why 2D barcode 10:25 Challenge – Different needs in the organization 11:05 Possibilities with 2D 12:35 GS1 Digital Link 15:02 The difference between 1D and 2D 15:44 Goal - Global migration to the 2D barcode 16:58 What is required to read 2D? 21:00 Guest speaker: H&M Group 30:15 Challenges and lessons learned 35:50 Customer facing 39:15 Conversation between the speakers