S3E7 | The Future of Clinical Trial Recruitment is Digital | Health Pulse Podcast скачать в хорошем качестве

S3E7 | The Future of Clinical Trial Recruitment is Digital | Health Pulse Podcast

Tobias Kruse never dreamed of being an entrepreneur. He recognized a problem he knew he could solve and founded the clinical trial recruitment company Trials24, where he is now CEO. On this episode, Kruse shares his company’s inception story with Alex. As a young scientist working on a clinical trial, Kruse realized that dated, print-based patient recruitment tactics weren’t working. He had learned a thing or two about online marketing from one of his side hustles and decided to take a leap. He launched Trials24 to digitalize patient recruitment and to speed up drug development timelines. The company’s digital-first approach helps address the lack of diversity in clinical research by targeting awareness campaigns to underserved communities and recruiting more diverse populations for clinical trials. Kruse knows digitalization is the future of patient recruitment, bringing better patient experiences and more representative clinical trials. Topic Outline 00:00 – Welcome 00:40 – Background & Entrepreneurship 03:57 – Traditional Patient Recruitment vs. Recruitment via Digital Marketing 11:15 – Diversity in Clinical Trials 12:40 – Future of Patient Engagement and Recruitment 16:08 – Optimism about the future Additional resources ◉ Life sciences industry page on SAS.com – https://www.sas.com/lifesciences ◉ Health care industry page on SAS.com – https://www.sas.com/healthcare ◉ The Health Pulse Podcast – https://sas.com/thehealthpulse Disclaimer: All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS. SUBSCRIBE TO THE SAS SOFTWARE YOUTUBE CHANNEL https://www.youtube.com/SASSoftware?s... ABOUT SAS SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep our customers coming back and feeling confident. With SAS®, you can discover insights from your data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions. And drive relevant change. #SASSoftware #TheHealthPulse CONNECT WITH SAS SAS ► https://www.sas.com SAS Customer Support ► https://support.sas.com SAS Communities ► https://communities.sas.com SAS Analytics Explorers ► https://explorers.sas.com Facebook ►   / sassoftware   Twitter ►   / sassoftware   LinkedIn ►   / sas   Blogs ► https://blogs.sas.com RSS ► https://www.sas.com/rss