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Key Factors of Motivation

In 1914 German philosopher and psychologist Eduard Spranger published a book in German titled, Lebensformen (later translated into English in 1928 as, Types of Men: the Psychology and Ethics of Personality). In it, he described his research and observations that lead to his identifying six core attitudes or values he found present in every person. These six values were what he believed created motivation and drive in an individual, and he defined them as, “world views or filters that shape and define that which a person finds valuable, important, good or desirous.”