Roche - The Pharma Giant You’ve Never Heard Of скачать в хорошем качестве

Roche - The Pharma Giant You’ve Never Heard Of

Roche is one of the most powerful healthcare companies on the planet — yet most people have never heard of it. While other pharmaceutical giants focus on blockbuster drugs, Roche quietly dominates diagnostics, cancer treatment, and the medical testing systems used by hospitals worldwide. In this video, I explore how Roche built a healthcare empire by controlling what gets tested, how diseases are detected, and which treatments follow. We look at Roche’s dominance in diagnostics, its influence over clinical standards, the pricing of life-saving cancer drugs, and the quiet power that comes from sitting at the very start of the medical decision-making process. Roche doesn’t just sell medicine. It helps decide what gets diagnosed in the first place. This is the hidden story of Roche — and why diagnostic power may be more influential than the drugs themselves. 00:00:00 THE INVISIBLE HAND 00:02:36 FROM VITAMINS TO VALIUM 00:06:00 THE DIAGNOSTIC PIVOT 00:09:22 FORGING THE INTEGRATED GIANT 00:12:36 THE LANGUAGE OF THE BODY 00:15:45 THE COMPANION DIAGNOSTIC 00:18:54 SETTING THE CLINICAL AGENDA 00:21:59 THE UBIQUITOUS MACHINE 00:24:48 THE LOGIC OF THE LOCK-IN 00:27:56 THE SILENT PARTNER IN THE LAB 00:31:08 THE PRICE OF A LIFE-YEAR 00:34:10 THE GATEKEEPER'S TOLL 00:37:05 THE ARCHITECTURE OF INFLUENCE 00:40:21 THE QUESTION THAT REMAINS