How Meta Mediation Changes Everything for Publishers - Adster Podcast скачать в хорошем качестве

How Meta Mediation Changes Everything for Publishers - Adster Podcast

Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems. In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control. They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives monetization leaders freedom to experiment and grow ad revenue without engineering load, and what happens when publishers start treating ad revenue as an engineering challenge, not just a reporting metric. Whether you’re an app developer, monetization lead, or AdOps professional, this conversation is your roadmap to smarter ad monetization. Key Talking Points 👉 Traditional mediation behaves like a black box, obscuring true eCPMs. 👉 Engineering complexity and release cycles suppress monetization agility. 👉 Meta mediation creates an in-app marketplace that restores control. 👉 Gradual rollout and A/B traffic allocation de-risk implementation. Chapters: 00:00 – Teaser 02:35 – Introduction and context 03:02 – The publisher’s monetization dilemma 03:56 – What is ad mediation? 04:47 – The black box problem in mediation 05:44 – The waterfall model explained 06:43 – Why publishers lack control 07:01 – Typical fill and render rates 07:55 – The 12% efficiency problem 08:52 – Valuing ad inventory correctly 09:57 – Transparency and price discovery 10:55 – Why publishers can’t easily fix this 11:45 – Engineering complexity and app release cycles 13:35 – Structural inefficiencies in mobile monetization 15:37 – Why more networks ≠ more money 17:50 – What is Meta Mediation? 20:02 – How Meta Mediation changes the system 22:40 – Adster’s Meta Mediation SDK explained 26:07 – Publishers’ perception and adoption challenges 32:54 – Real results: From 12% to 70% 37:51 – Implementation timelines and go-live roadmap 44:17 – The future of Meta Mediation and awareness More about Adster: Adster builds next-gen AdTech infrastructure that connects supply and demand more efficiently across publishers and agencies — from Meta Mediation on the supply side to DSP solutions for advertisers focused on transparency, viewership, and ROAS. Website: https://adster.tech/ LinkedIn: / adster-tech Contact: [email protected] #AdsterPodcast #AdTech #MetaMediation #AppMonetization #ProgrammaticAdvertising #AdOps #DigitalAdvertising