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In this episode of Bosses in Action we interview Heather Wright, Team Leader of Heather Wright & Associates in Des Moines, IA, and Founder of Savvy Agent. She will cover how she simply BUT effectively stays in touch with her past clients, repeat business, SOI, and referrals using Follow Up Boss–75% of her sales come from them! To make it even simpler AND savvier, these are all done through email, some texts, cards, and her social media platforms. Heather has tried a couple of different CRMs but found success in Follow Up Boss and transformed her systems and workflows. Learn what she's implementing in 2023 and how she plans to keep it simple and savvy! 00:02 - Intro 00:12 - Why did Heather created her website 01:23 - How did Heather started in Real Estate? 05:53 - What works with Heathers team 08:02 - 75% referal rate. How was it done? 10:08 - Why use Follow Up Boss? 11:48 - What should you include on your newsletter? 15:41 - Video Editor VA tips 18:18 - Should you text your leads? 20:05 - Engaging in social media is also networking 21:48 - Why should you send AM cards to your leads 24:32 - What does savvy agents offer? 26:25 - Heathers contact info 27:29 - Outro