Am I too niche to attract advertisers? скачать в хорошем качестве

Am I too niche to attract advertisers?

As a creator, your niche is your superpower for finding and retaining an audience. But is honing a super-specific category leaving advertising dollars on the table? This week, Jess Coppom of Make and Do Crew, wonders if she should expand her crochet content to attract advertisers. To give Jess the best advice, we pulled in MaryRay Lombardo, Raptive’s SVP of Advertising Partnerships. She explains why advertisers are drawn to creator sites, and what they’re looking for. She brings the latest research to help creators find ways to attract more ad dollars without alienating their devoted audiences.