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All the freebies & golden nuggets from this conversation: https://tim-yakubson.kit.com/mike-tim... Learn Clay fast: www.unlockclay.com 📌 Video Timestamps (Chapters) 00:00 – Intro: Using Clay for Fintech outbound in 2026 01:24 – Who Michael is & why he focuses on Fintech outbound 02:11 – Why Fintech companies avoid outbound sales 03:25 – Events, referrals vs predictable outbound engines 04:19 – How Michael discovered Clay (and replaced AI SDRs) 05:57 – Why “AI SDRs” fail in real outbound 07:10 – Multi-channel outbound: email, LinkedIn & cold calling 08:12 – Fintech sub-sectors: payments, remittance, open banking 10:00 – Speed, price & compliance (Fintech copy fundamentals) 12:16 – Using BuiltWith & Wappalyzer for Fintech personalization 12:50 – Compliance-led outbound & regulation-driven angles 14:29 – Event-based scraping & social listening workflows 16:04 – Why event-based outreach is still underrated 17:40 – Example Fintech cold email that actually works 19:28 – Lead magnets vs begging for meetings 21:57 – Mapping TAM using Clay, Apollo & lookalikes 24:19 – Identifying ICPs from competitor case studies 25:28 – Sourcing brick & mortar Fintech leads via Google Maps 27:17 – FCA register hack for qualifying licensed Fintechs 29:27 – Persona segmentation & multi-stakeholder selling 31:48 – Common mistakes with personas in Fintech outbound 33:00 – When to add cold calling to outbound 35:15 – Cold calling tech stack for 2026 36:19 – Using Clay for cold calling workflows 39:23 – Cold calling scripts & objection handling 40:23 – Sales tools that are actually worth paying for 43:18 – Hiring roadmap for a Fintech outbound agency 46:52 – Why human outbound wins in 2026 49:07 – Video prospecting & voice notes at scale 52:57 – Why Clay doesn’t replace fundamentals 54:25 – Where to find Michael & Prospectology 55:01 – Outro & free resources The agenda: In this episode, we break down how outbound actually works in Fintech — one of the hardest and most regulated industries to sell into. I’m joined by Michael Kyriakides, founder of Prospectology, a Clay-powered outbound agency that has spent over 6 years running outbound campaigns for Fintech companies across payments, open banking, remittances, and compliance-heavy verticals. This conversation goes far beyond surface-level tactics. We walk through real outbound systems used in Fintech today — including how to map total addressable markets, segment personas, write compliant copy, and use Clay to power multi-channel outreach without relying on gimmicky AI SDR tools. --- What you’ll learn in this episode: • How Fintech companies actually buy (and why outbound is avoided) • Speed, price & compliance: the 3 pillars of Fintech messaging • How to personalize Fintech outreach using BuiltWith & Wappalyzer • Event-based & regulation-led outbound workflows • How to scrape TAM from LinkedIn, Google Maps & FCA registers • Persona segmentation when 5–7 stakeholders are involved • Cold email frameworks that generate hand-raisers • When cold calling outperforms email in Fintech • Using Clay to support cold calling & power dialers • Sales tools worth paying for (and which ones aren’t) • Hiring the first SDR, GTM engineer & closer • Why human-led outbound beats automation in 2026 --- This video is for: • Fintech founders • Clay agencies & consultants • GTM engineers • Outbound teams selling regulated products • Sales leaders in payments, open banking & compliance • Anyone using Clay to build predictable pipeline --- We also reference a free guide that includes: tools, frameworks, scripts, compliance resources, outbound workflows, and a 2-hour free Clay crash course for beginners and intermediates. If you’re trying to use Clay for Fintech outbound in 2026, this episode will give you the clarity most people miss. Subscribe for more deep-dive conversations with Clay operators, GTM engineers, and agency founders actually doing the work.