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Most food Exporters fail and give up within the first year of business. Here are 5 things to do to ensure you are not a 1 year statistics. 1. Dont be a Jack of all trade - Stick to one or two items when starting and become the best in that one item. 2. Define your niche customer. Do you sell to consumers, or do you sell to retailers or do you sell to restaurants. Trying to sell to everyone, even for one product can be a disaster in building a good marketing strategy. 3. Create your marketing strategy - With a well defined niche, you will be able to determine the right marketing strategy. The media, the marketing content and the lead generation will differ depending on your niche. 4. Map out my 5 systems that ensures consistency. You will need a well defined sourcing system, a receiving system, a processing system, a labelling and documentation system and a recall system. 5. Find a Reliable Delivery Partner or shipper. Here you are looking for one who will deliver your shipments when they say they will Nothing kills buyers trust more than constantly delayed delivery. Be sure to subscribe and follow me for me information on how to build a successful food export business.