Understand Web Development Usability | WebsiteOptimization.com скачать в хорошем качестве

Understand Web Development Usability | WebsiteOptimization.com

Why Do I Need a Usable Web Site? Web site usability involves enhancing your web site so that the content is understandable and the interface meets your users needs. Statistics show that if a user has had a negative experience it can result in a loss of repeated visits or sales. According to a recent study by DoubleClick, currently around 57% of all shopping cart sessions are abandoned. When a user has a bad experience on a website, on average they tell about 10 other people. Credibility and reputation are all-important for Web success (Fogg 2003). By ensuring that your website is usable, you are more likely to increase productivity, guarantee repeated visits, and thus increase your revenue. Common Problems Usability is a combination of factors that affect a user's experience with your product or system, including ease of learning, efficiency of use, error frequency and severity, and satisfaction. Common problems that affect a user's experience are: • Confusing navigation • Slow loading times Difficulty for first-time and infrequent users to learn the interface quickly • Inordinate length of time to accomplish tasks • Trouble remembering the interface or process on return visits • Frequency of errors in the system, or difficulty in recovering from them • Lack of satisfaction with the overall design of the system About Website Optimization Website Optimization, LLC is a web performance and Internet marketing firm dedicated to increasing your bottom line through the optimization of existing web sites. Founded in 2002 by Andrew King, Website Optimization, LLC is a privately held consulting firm specializing in Website Performance, Search Engine Marketing, Pay-Per-Click Advertising, and Conversion Rate Optimization. Higher traffic and speed guaranteed™ Speed is what your users want. More traffic is what you want. Our book and our services will help you optimize your web site for maximum results. Website Optimization 3134 Sunnywood Dr. Ann Arbor, MI 48103 Phone: (877) 748-3678 Fax: (734) 661-1331 http://www.websiteoptimization.com/ https://plus.google.com/1081235051557...