If Your Marketing Isn't Bold Enough AI WILL Replace You | Mark Schaefer (Audacious) скачать в хорошем качестве

If Your Marketing Isn't Bold Enough AI WILL Replace You | Mark Schaefer (Audacious)

Is your marketing stuck in “competent” mode? In a world where AI can generate endless content, being good isn’t good enough anymore. In this episode, Tim Soulo sits down with best-selling author and marketing futurist Mark Schaefer to unpack why most marketing feels flat — and how to fix it. Drawing from his book Audacious, Mark makes the case for out-humaning the machines: creating content that’s emotional, unexpected, and deeply memorable. You’ll learn: – Why the real threat to your brand isn’t AI — it’s being boring – How concepts like the handicap principle and pratfall effect make content feel more real – What a $1,500 pig can teach you about word-of-mouth marketing – Why Liquid Death isn’t selling water — they’re selling marketing – How to measure the ROI of audacity in a spreadsheet-driven world If your brand is playing it safe, this conversation will push you to think bigger, bolder, and more human. (00:00) Intro (3:06) The Concept of Audacious Marketing (08:52) How to Out-Human the Machines (11:39) Join Ahrefs Evolve (12:18) Using AI in Marketing (21:12) How a $1500 Pig Became a Marketing Sensation (30:47) Breaking Bad Rules for Good Reasons (37:12) Creating Awe to Break the Pandemic of Dull (48:31) Using Controversy and Stunts to Create Awareness (55:28) How Liquid Death Disrupted a Boring Industry Through Marketing (01:05:15) Buying a Product vs Buying a Brand (01:13:27) Measuring the Impact of Audacious Marketing (01:21:01) Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). ⸻ Where to find Mark: LinkedIn:   / markwschaefer   Website: https://businessesgrow.com/ Where to find Tim: LinkedIn: (  / timsoulo  ) X: @timsoulo Website: https://www.timsoulo.com/ ⸻ Referenced in this episode: 👤 People Michael Krivica (“Who is the bald guy”) LinkedIn:   / michaelkrivica   Dacher Keltner LinkedIn:   / dacherkeltner   Peter Drucker Wikipedia: https://en.wikipedia.org/wiki/Peter_D... Philip Kotler LinkedIn:   / philipkotler   Patrick Campbell LinkedIn:   / patrickccampbell   Jonah Berger LinkedIn:   / jonahberger   Bill Gates LinkedIn:   / billgates   Mike Cessario (Liquid Death Founder) LinkedIn:   / mikecessario   Stix Nielsen (Liquid Death CMO) LinkedIn:   / stixnielsen   ⸻ 🏢 Companies & Brands Ahrefs https://ahrefs.com/ Coca-Cola https://www.coca-colacompany.com/ Netflix https://www.netflix.com/ Liquid Death https://liquiddeath.com/ Pepsi https://www.pepsico.com/ Powerade https://www.powerade.com/ Gatorade https://www.gatorade.com/ Elf Cosmetics https://www.elfcosmetics.com/ Roblox https://www.roblox.com/ monday.com https://monday.com/ ClickUp https://clickup.com/ Asana https://asana.com/ BMW https://www.bmw.com/ Audi https://www.audi.com/ Mercedes https://www.mercedes-benz.com/ ProfitWell https://www.profitwell.com/ Mischief Agency https://www.mischiefusa.com/ Taboo https://www.taboo.com.au/ ⸻ 📚 Books “Audacious” by Mark Schaefer https://www.amazon.com/Audacious-Mark... “Contagious: Why Things Catch On” by Jonah Berger https://www.amazon.com/Contagious-Thi... “Awe: The New Science of Everyday Wonder and How It Can Transform Your Life” by Dacher Keltner https://www.amazon.com/Awe-Science-Ev... ⸻ 📚 Concepts & Frameworks Handicap Principle https://en.wikipedia.org/wiki/Handica... Pratfall Effect https://en.wikipedia.org/wiki/Pratfal... Social Objects https://en.wikipedia.org/wiki/Social_... Collective Effervescence https://en.wikipedia.org/wiki/Collect... Four P’s of Marketing https://www.investopedia.com/terms/f/... ⸻ 🎬 Events South by Southwest (SXSW) https://www.sxsw.com/ Ahrefs Evolve Conference https://ahrefs.com/evolve