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For Inquiries 👉 https://aarswebs.com/contact/ https://aliraza.co/reach-me/ (No settings or anything else will be changed) If we turn off the campaign for a long time? Once you restart then you need an optimisation. Pausing a campaign, without making any changes to its settings or structure, generally should not have a negative impact on its overall performance in the long term. However, there may be some short-term effects that could impact your ad's performance metrics. When a campaign is paused, it stops showing ads to users and accumulating data about ad performance. This means that you won't be able to see any new data on the performance of the campaign during the period of pausing. When you resume the campaign, there may be a temporary decrease in its performance as the ad platform starts to show your ads again to your target audience and gathers new data. However, this temporary dip in performance should not have a significant long-term impact on the campaign's overall performance, as long as you resume the campaign with the same settings and structure as before the pause. In fact, pausing a campaign can sometimes have a positive impact, especially if you notice that the campaign is not performing as well as you would like it to, as it gives you the opportunity to analyze and optimize the campaign before you restart it. Overall, pausing a campaign can be a useful strategy if you need to take a break from advertising, or if you want to analyze and optimize your campaign's performance. As long as you are careful and strategic about how you pause and resume the campaign, it should not have a negative impact on its performance.