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New Blackberry Cultivars

New Blackberry Cultivars and North Carolina Blackberry Industry: The blackberry industry has emerged as a significant “new” crop in the southeastern US. A key component of this growth has been new cultivars that are very productive, ship well and taste great. This presentation will be a brief look at the history of this crop in the region and some of the new cultivars that continue to enable the continued success of this industry. Gina Fernandez, Professor and Extension Specialist NC State University: Gina Fernandez is a Distinguished Professor/Extension Specialist in the Department of Horticultural Science at NC State University. She started at NC State University in February 1996, knowing nothing about annual strawberry plasticulture and very little about blackberry production. However, she learned quickly and in those early years she focused much of her research on methyl bromide alternatives for strawberries and trialing new blackberry and raspberry cultivars across the state. Those early experiences helped her to redirect her efforts over time. In 2003, she took over the blackberry and raspberry breeding program and has released Von blackberry and Nantahala raspberry. In 2014, she became the strawberry breeder and that program has released two strawberry cultivars, Rocco and Liz. Dr. Fernandez is also the Caneberry Extension Specialist. In that role she has helped develop blackberry production into the newest small fruit industry for the state.