Arate: WhatsApp's Indian Rival Sparks Language War Over Tamil Name | India Today скачать в хорошем качестве

Arate: WhatsApp's Indian Rival Sparks Language War Over Tamil Name | India Today

A new homegrown app called Arate from Zoho, seen as a rival to WhatsApp, has experienced exponential growth. Daily sign-ups jumped from 3,000 to 3,50,000 in just three days, leading some to call it a potential 'WhatsApp killer'. However, the app's name, which means 'banter' in Tamil, has sparked controversy among some non-Tamil speaking users who find it difficult to pronounce. This has led to a debate about language, with one perspective arguing that if people can learn to pronounce foreign brand names like Huawei or Xiaomi, a similar effort can be made for an Indian one. The criticism has been described as language chauvinism, with one speaker in the transcript noting, "rejecting an app based on its name, or for that matter, whining about learning how to pronounce it, just one word at that, reeks of language chauvinism." #arate #zoho #whatsapp #madeinindia #languagechauvinism #languagedebate #tamil #hindi #app #tech #socialmedia #india #arateapp #indianapp #messagingapp Subscribe to India Today for NEW VIDEOS EVERY DAY and make sure to enable Push Notifications so you'll never miss a new video. All you need to do is PRESS THE BELL ICON next to the Subscribe button! India Today TV is India's leading English News Channel. India Today YouTube channel offers latest news videos on Politics, Business, Cricket, Bollywood, Lifestyle, Auto, Technology, Travel, Entertainment and a lot more. Stay tuned for latest updates and in-depth analysis of news from India and around the world! WhatsApp Channel: https://whatsapp.com/channel/0029Va2A... Download App: https://indiatoday.link/wHaj Follow us: Official website: https://www.indiatoday.in/ Twitter:   / indiatoday   Facebook:   / indiatoday