Customer Service - Marketing according to Ferruccio Lamborghini (interview) скачать в хорошем качестве

Customer Service - Marketing according to Ferruccio Lamborghini (interview)

The importance of customer service, essential for a successful company. Something that unfortunately many companies never learn. Extract from an interview with Ferruccio Elio Arturo Lamborghini (1916-1993), the Italian entrepreneur, founder of the Lamborghini car manufacturer. The son of farmers, he leaves elementary school and his passion for engines and machines takes him to Bologna, where he works in a company that overhauls army vehicles. During the Second World War, he found the opportunity to test his mechanical skills as a repair technician at the 50th mixed auto-department (military base in Rhodes on the island of the same name in the Italian Dodecanese). In 1946, the growing demand for tractors on the Italian market, combined with the experience gained in repairs, pushed Ferruccio to undertake a career as an entrepreneur in the production of tractors. He buys military vehicles left over from the war and turns them into agricultural machinery. In 1948, in Cento (Ferrara), he founded Lamborghini Tractors (the origin of the company logo is linked to the date of birth of Ferruccio Lamborghini: in fact, in the zodiacal calendar April 28 falls under the sign of Taurus, moreover he loved bullfighting) . Only three years after the war, the Lamborghini company was able to design and build its tractors by itself and already during the fifties and sixties Lamborghini Tractors became one of the most important manufacturers of agricultural machinery in Italy. The production of oil burners and air conditioners followed, amazing for the speed with which these products were able to establish themselves on the markets, due to their high technical qualities at a very competitive price. Lamborghini's strategy for obtaining rapid results consisted in identifying leading companies and products and then launching a "recruitment campaign" of the most significant technicians, offering them much more substantial salaries than those received in the companies to which they belong. Lamborghini's personal success allowed him to buy many luxury cars, reaching the point, by his own admission, of being able to drive a different one for each day of the week. In 1958 he bought a Ferrari 250 GT in Maranello; in the following years he owned several cars of the Cavallino, not sparing the criticisms: Lamborghini said that Ferraris were good cars, but he considered them "noisy" and complained of their essential interiors. The idea of ​​producing sports cars came to him after a discussion with Enzo Ferrari. Ferruccio enjoyed drifting. He owned two identical Ferraris and more than once broke the clutch. After spending a lot of money to repair them in Maranello, one day - after yet another breakdown - he took one to his workshop and a mechanic, also from Casumaro, dismantled it. The clutch that broke was identical to the one he mounted on his tractors. " From that moment on, Ferruccio Lamborghini's complaints with the "Drake" Enzo Ferrari became much more heated: «I spend a fortune on a car made with my parts!». It seems that Enzo Ferrari's response was: «The car is fine. The problem is that you are able to drive tractors and not Ferraris ». This, according to the well-known legend, however confirmed by Ferruccio himself, was the spring that triggered his decision to found the Lamborghini automobile sector, in order to build a sports car according to his canons. Lamborghini argued that a Gran Turismo car should offer high performance without sacrificing road performance and interior quality. Source: Wikipedia Italy Video by:    • Servizio Clienti - Il marketing secondo Fe...   Music by:    • Видео