WHAT TO MAKE OF MARKET DATA скачать в хорошем качестве

WHAT TO MAKE OF MARKET DATA

In this session John deRoulet, Head of RM Education at Wheelhouse will dive into how Revenue Managers and Property Managers can [and should!] be utilizing market data in their organization. We will start with the basics outlining the best practices and fundamentals of finding and using market data. We will then dive into specific processes where market data can be utilized to guide strategy, assess performance and communicate to owners and stakeholders in the organisation. Market data often starts in revenue management but there will be pieces here for every part of the organization to take away and apply furthering understanding of the business and helping to explain why pricing and strategy is being set the way it is. Key Takeaways: Best practices for integrating market data into revenue strategy. Fundamentals of analyzing and applying data insights. Tools and techniques to make data actionable for your team. How to avoid common pitfalls and focus on metrics that matter.