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The Super Bowl LX halftime show featuring Bad Bunny cost millions to produce. A 30-second ad on NBC costs $7 million. Yet, the number one trending topic in the USA right now isn’t the game—it’s Lionel Messi. While Patrick Mahomes and the NFL are fighting for viewership at Levi’s Stadium, Messi just executed the smartest "ambush marketing" campaign in sports history. In this video: The $0 Viral Strategy: How a single Instagram post from Messi is outperforming the entire NFL marketing budget. Apple’s "Secret" Threat: The hidden meaning behind the new "When Football Ends, Fútbol Begins" tagline dropped by Apple TV today. The 2026 Preview: Why today’s game is just a dress rehearsal for the 2026 World Cup in the USA. The Numbers: Breaking down the financial data that proves soccer is overtaking football in the American market. The NFL thinks they own Sunday. But with the World Cup coming to America in 4 months, Messi just reminded Roger Goodell who actually owns the planet. 👇 TIMESTAMPS 0:00 The $0 Super Bowl Hijack 1:05 The $7 Million "Burn" (Ad Costs Explained) 3:07 Apple vs. NFL: The "Ambush" Revealed 5:07 Why Bad Bunny’s Halftime Show Couldn't Compete 6:54 The Viral Data: Messi vs. Super Bowl LX 8:04 Prediction: The End of NFL Dominance? #SuperBowlLX #Messi #NFL #BadBunny #SuperBowl2026 #AppleTV #MLS #PatrickMahomes #SportsBusiness #Marketing