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In this episode, I sit down with Jay Wilburn, founder and CEO of BestFarewell, an AI-powered estate planning and family legacy platform designed to help families organize vital documents, honor loved ones, and create peace of mind long before life’s most difficult moments arrive.  Jay created BestFarewell after a deeply personal experience navigating loss in his own family. While grieving, he realized how chaotic and overwhelming it can be for loved ones to find important paperwork, make decisions, and honor a life all while processing emotional pain. That moment became the catalyst for building a platform that brings clarity, connection, and compassion to end-of-life planning.  BestFarewell allows families to: 🔹 Securely organize important documents like wills, trusts, insurance policies, and more 🔹 Collaborate with loved ones, advisors, and professionals in one shared space 🔹 Create AI-powered obituaries and heartfelt memorial pages 🔹 Follow guided checklists to reduce stress during tough times 🔹 Preserve memories and legacy with dignity and ease We dive into Jay’s “why” Why families must take the time to get organized, the peace of mind that comes with being prepared, and how BestFarewell is changing the way we approach estate planning and remembrance.  If you’ve ever wondered how technology can simplify life’s most challenging moments and why getting your affairs in order isn’t about dwelling on the end, but protecting the people you love this conversation is one you won’t want to miss. 👉 Don’t forget to like, comment, and subscribe for more interviews with founders and innovators making a difference. Learn More About BestFarewell: https://www.bestfarewell.com/ #BestFarewell #EstatePlanning #Legacy #AI #FamilyFirst #EndOfLifePlanning #PeaceOfMind