Procter & Gamble: A Leader in Producing Original Content for Their Marketing скачать в хорошем качестве

Procter & Gamble: A Leader in Producing Original Content for Their Marketing

Since the 1930's when Procter & Gamble began producing radio content called "soap operas," the company has been creating original content as part of their marketing. From radio, to television to digital, P&G has always been on the leading edge of the owned media movement. In this clip from our documentary, The Story of Content, Greg McCoy, a P&G archivist, explains why the company got into the content business as the best way to reach their target audience. To see the full documentary:    • Documentary- The Story of Content: Rise of...   FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://cmi.media/emailsub LEARN ABOUT CONTENT MARKETING WORLD #CMWorld: http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity... SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/... LEARN ABOUT CONTENTTECH SUMMIT: https://www.contenttechsummit.com/ LET'S CONNECT! Twitter ►   / @cmicontent   Facebook ►  / contentmarketinginstitute   Linkedin ►   / 2416452   Slideshare ►http://www.slideshare.net/cmi