My $100M Meta Ads Creative Strategy. скачать в хорошем качестве

My $100M Meta Ads Creative Strategy.

💥 You can book a free Audit call down below 👉 https://calendly.com/lorenzo_pravata/... Follow me on X! https://x.com/lorenzo_pravata Daily post on Linkedin:   / lorenzo-pravata   =============================== Who am I, and why should you listen to me? I’m Lorenzo Pravatà, co-founder of Growthub, and I’ve spent years helping brands turn their ads into profit-driving machines. After working with top global brands, I built my agency to empower eCommerce owners like you with high-performance ad creatives and strategies that cut through the noise and maximize ROAS. If you’re ready to stop chasing trends and start scaling smarter, I’m here to show you how. 🚀 Let’s redefine what’s possible with ad creatives that truly convert. 👉 https://www.growthub.agency/ =============================== Chapters: 00:00 Intro 00:22 Ad Spend last 6 months 00:45 Ad diversification 01:34 Why brands Fail 02:18 Why Brands Scale 03:11 Start with one product 03:33 Research Process 07:30 Creative Strategy Map 15:33 Formats 17:05 Formats examples 18:36 Conclusion 19:02 Work Together =============================== SEO 🚨 Meta Thinks You’re Running the Same Ad (Even When You’re Not) Most brands are testing hundreds of creatives… But Meta treats them as the same ad. That’s why so many brands get stuck at a revenue ceiling — even when they have “good ads.” In this video, I break down how we build a Creative Strategy Map step-by-step, and how it helps our clients unlock new audiences and scale on Meta — especially after the Andromeda update. This is based on managing $46M+ in ad spend in the last 6 months across our client accounts. 🔥 What You’ll Learn Why creative diversity is critical in 2026 How Meta’s Entity ID system limits scale when ads are too similar Why most brands fail because they lack strategy (not because of bad ads) How to structure buyer personas the right way Why personas are based on why people buy — not age or gender How to prioritize angles based on awareness levels How to analyze competitors the right way (not just “oldest active ads”) How to use formats to unlock new audience pockets Why formats that don’t look like ads scale better 🧠 What Is a Creative Strategy Map? It’s a structured framework that organizes: 1 Core Product Buyer Personas (based on motivation & pain points) Main Reason to Buy Angles per Awareness Level (Unaware → Problem Aware → Solution Aware → Product Aware) Format Testing Strategy Ongoing Performance Tracking Instead of testing random ads and hoping something works… You build a system that consistently produces winning ads. 📈 Why Creative Diversity Matters More Than Ever After Andromeda: Similar ads share the same Entity ID Meta shares learning between similar creatives You struggle to reach new audience cohorts Scaling becomes limited Testing similar hook iterations isn’t enough anymore. To scale, you need: Different buyer personas Different angles Different formats Different messaging structures That’s how you unlock new audience pockets. 🎯 Formats We Use to Increase Creative Diversity Podcast Ads POV Street Interviews Educational Authority Ads Debate Formats Skits TikTok-style Native Content Spokesperson / Pharmacist Studio Setups If it looks like an ad, people scroll. If it looks like content, they watch. 👤 Who This Is For Brands spending $50K+/month on Meta Ecommerce brands stuck at a scaling ceiling Media buyers struggling with creative fatigue Teams testing a lot but not seeing incremental growth Meta ads strategy 2026, creative diversity Meta, Andromeda Meta update, Facebook ads scaling strategy, creative strategy map, unlock new audiences Meta, buyer persona ads, scaling with creative formats, Meta ads entity ID, paid social creative framework If you’re already spending $50K+/month on Meta, there’s a link below to book a call. We’ll review your account and show you how to implement this structure to unlock new scale.