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Unless you've been living under a rock, you know that LEGO Star Wars fans ARE NOT happy with this newest summer 2025 wave of sets. This wave was set up for success... a new Separatist MTT, a turbo tank, a clone battle pack, Commander Bly, Commander Bacara—this should have been a SLAM DUNK. But it wasn't. The increase in prices has been drastic, and to many fans, unacceptable. A $45 battle pack is something I don't think anyone would have predicted five years ago, but here we are. And it's left LEGO Star Wars fans wondering... why? Why all of the price increases? Here, we'll take a look at what I think is the most plausible theory—that being that the LEGO Group is actually purposely trying to price out fans... and it all goes back to economics. 00:00 The Comment and the Implications 01:24 How Could This Possibly Make Sense? 01:46 The Current "Narrative" 02:39 Quick Supply & Demand Explanation 04:41 The Current State of Demand 05:18 LEGO's Response and Why 07:41 Boycotts and the Future of Prices 09:24 Sloptrooper Explanation? 10:00 Remember: This is Speculation 10:30 Closing Thoughts