Marketing in 2026: The Landscape скачать в хорошем качестве

Marketing in 2026: The Landscape

Marketing has undergone a seismic shift since the rise of AI chatbots and LLMs, and 2026 will accelerate this transformation. From agent-led journeys to the fragmentation of user signals across the ecosystem, these shifts are directly impacting demand, conversion, and revenue. While human oversight is critical for scaling this automation, an intensified focus on regulation, privacy, and consent management has created a new, more restrictive reality. With regional frameworks complicating data collection, relying on traditional analytics stacks can now leave you staring at blind spots rather than insights. The solution lies in adapting real-time data and predictive models to turn these fragmented touchpoints into intelligent, connected experiences across paid, owned, and conversational channels. In this webinar, industry experts will unpack these massive search shifts, explain why a single consent strategy no longer works, and show you how to build resilient omnichannel journeys in an AI-first world. Here’s what our experts will talk about: ➤ Understand the shift from SEO to Generative Engine Optimization and ChatGPT ads, and their direct impact on demand, conversion, and revenue. ➤ Enforce differing regional rules (GDPR, CCPA, APAC) without breaking attribution, identity resolution, or personalization. ➤ Track commerce events across fragmented apps and marketplaces using enterprise tools (GA4 and Adobe) and Universal Commerce Protocol. ➤ Leverage predictive decisioning to move beyond static funnels and deliver connected experiences that respond to real-time intent. ➤ Identify where automation delivers impact versus where it breaks down, and why human governance remains essential for growth. Speakers 🗣 Jasmine Martirossian - CEO & Board Advisor - Strategy Ark 🗣 Ruth P. Stevens - President, eMarketing Strategy 🗣 Arwinder Kaur - Vice President, Marketing, Grazitti Interactive