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Most people want a clean decision formula because it lets them feel safe. Cowboy’s argument is the opposite: unlearn the comforting stories, keep the boring fundamentals, and execute when you’re scared. William H. Volpé III (Cowboy) is the founder of Project Victories and host of BizUnLearned. He’s worked across high-stakes environments where “almost right” still fails, and his edge is turning smart intent into real execution. What we cover Why “ditch process” thinking quietly destroys projects (and budgets) The unlearning that matters, rejecting society’s default path without romanticizing risk What entrepreneurs actually have in common (and what they don’t) Execution as a skill, why smart people still do nothing, and how they justify it AI as a tool, what it can accelerate, and what it will never replace Marketing vs sales in plain English, and why “transition” is the real product Credibility signal: Cowboy isn’t selling vibes. He’s built a reputation as an execution operator in environments where failure has real consequences. Connect With Project Victories: https://projectvictories.com LinkedIn (William H. Volpe III): / william-h-volpe-iii BizUnLearned: https://www.iheart.com/podcast/269-bi... Chapters 00:00 Intro, meet Cowboy 01:16 From military roots to global work 02:22 Decision making, unlearning, and why killing process backfires 04:28 The first big unlearn, stop trying to fit the normal life mold 07:16 The relocation argument, incentives, cost of living, and mobility 10:51 Traits of entrepreneurs, pressure, risk, discomfort with the cubicle 13:52 Can people learn it, fear of failing, and the no plan story 15:32 How he rebuilt from scratch, one step at a time, network first 17:13 Execution expert, why people pay for programs and never ship 19:03 Saudi Arabia PMO story, execution under pressure 21:07 AI as a tool, what it can and cannot do 23:10 AI actors, entertainment, and where this is headed 24:22 How he uses ChatGPT for books and screenplays 28:48 Marketing vs sales, transition, and becoming someone different 32:14 What’s next, executive Success Team, new book direction 34:07 Books, Insane in Ukraine, and Unlearned Leadership 35:21 Cowboy in the wild, reputation and community stories 37:43 Wrap