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How to Create Custom Reports in Google Analytics 4 (GA4)

It's no secret that Google Analytics 4 (GA4) is not liked by many. The transition from Universal Analytics (UA) has been rocky, as GA4 not only introduced a brand new measurement model but an entirely new interface. But it doesn't have to be so hard, and I'm here to help! In this video, I'll show you everything you need to know about how to customize the GA4 interface and create custom dashboards and reports. You can also read the step-by-step instructions covered in this video on my blog - https://bit.ly/3F0a9Xe 00:00 - Introduction 02:32 - Getting started 03:22 - Types of reports in GA4 04:31 - Editing Overview reports in GA4 06:02 - Editing Detail reports in GA4 08:49 - Customising charts 09:10 - Configuring scatter charts 12:48 - Creating custom cards 14:21 - Reports Library 14:45 - Managing report collections 16:35 - Creating new collections 17:42 - Creating new Detail reports 20:57 - Creating new Overview reports 23:27 - Wrap-up This video is featured in my online course, Marketing Analytics Mastery, which can be found on Udemy. Enroll via this link for a discount - https://bit.ly/3Z7D4RO You can also check out my other online courses: An Introduction to Online Quantitative Market Research - https://bit.ly/3m8SnLw The Complete Market Research Bootcamp - https://bit.ly/3rprcyZ You can learn more about data analytics and market research on my blog, https://analythical.com/ And check out my latest blog post - How to Action Your Analytics Benchmarks Using The 20% Rule - https://bit.ly/3rr94Vs