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This was a totally unnecessarily necessary rant on the back end of Square Enix trending on social media after their latest fiscal reports. They are in the big bucks and yet still press on the need to market to western appeal and utilise sketchy business practice. Blockchain and AI could pass, but NFT's remain a core focus. On top of this news is their statement that they can't survive off the ageing Japanese market and seem to be back peddling on their previous positive statements. That returning to their roots and doubling down on the things that HAVE made Square Enix the successful company they are now. Final Fantasy, Kingdom Hearts and Dragon Quest were big in the annual report brags, with Final Fantasy 14 yet again carrying the biggest brag. But its got fans all angsty and I'm just riding it... because this company has flip flopped on so much 'western appeal' nonsense. Flushed huge sums of capital on wasted ventures into projects they have no strengths on. And seem to never take the clean break into producing the types of games fans have been long asking for and the titles they gate keep. Been having this rant energy ever since Final Fantasy 15, but now with FF16 on the horizion, Final Fantasy 7 remake rebirth, crisis core reunion and kingdom hearts 4. This news about what Square Enix think they need to do just makes me wanna rant for no real reason :/