This Event Model Will Change How You Build GTM Partnerships Forever скачать в хорошем качестве

This Event Model Will Change How You Build GTM Partnerships Forever

In this episode of Rooms of Influence, Vernon sits down with Justin Zimmerman, founder of Partner Playbooks, to break down how Marketing Sales Alliances (MSAs) can fill virtual rooms with 1,700+ people—without spending a dollar on ads. They unpack how to design GTM events that compound through partnerships, not paid traffic, and why alliances are becoming the unfair advantage for founders who want leverage, distribution, and real demand. If you’re building events, launching offers, or looking for a smarter GTM strategy that actually scales, lock in and take notes. __ Justin Zimmerman Website: https://partnerplaybooks.com LinkedIn:  https://www.linkedin.com/in/justinzim Bonushttps://partnerplaybooks.com/articles/cros... __ Vernon T. Foster II LinkedIn: https://www.linkedin.com/in/vernontfoster Twitter/X: https://x.com/VernonFoster YouTube:    / @roomsofinfluence   __ Timestamps 00:00 Introduction to Multi-Level Partner Alliances 01:37 Building a Multi-Partner Playbook 04:18 The Role of Orchestrator in Partnerships 07:18 Execution and Management of MSAs 10:28 Success Stories and Results from MSAs 13:17 HubSpot Ecosystem and Collaboration 16:24 Challenges and Pitfalls in MSAs 18:23 Leveraging AI in Partnership Strategies 23:33 Final Thoughts and Advice __ Rooms of Influence is where founders, organizers, and creators break down how intentional gatherings create disproportionate influence. Each episode, we dig into: → How they started and curated their events → Tactics that drive their growth and revenue → Stories from their biggest wins and toughest failures → Ideas and philosophies shaping what they built