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-Join Nikki Estes and Richard Blundell in this exciting live session as they dive into the world of technical founders, software success, and the critical journey to scaling your business. Richard shares his 25 years of experience in the software industry, revealing his insights on creating successful go-to-market strategies, hiring the right salespeople, and avoiding costly mistakes along the way. From the ups and downs of starting a SaaS business to helping early-stage founders navigate their sales and marketing challenges, Richard's expertise will give you actionable takeaways to accelerate your business. In this episode, you’ll learn about: -Why technical founders often struggle with sales -How to hire the right sales team for your product -Building a value proposition that resonates with your target market -The importance of understanding customer pain points -Creating go-to-market fit and perfect customer profiles How Richard’s Venture Scale Academy is helping early-stage founders succeed— Whether you're a technical founder or an aspiring entrepreneur, this conversation will help you navigate the complex world of software sales and marketing with confidence. Don't miss it! #TechnicalFounders #SoftwareSuccess #SalesStrategy #GoToMarket #SaaS #SalesMistakes #SalesTips #StartupJourney #VentureScaleAcademy #FounderAdvice #TechEntrepreneurs #EarlyStageStartups #MarketingForTech #BusinessGrowth #CustomerPain #Founders #ScalingUp #SalesTeam #SalesHiring