The Business Side of Art School You Never See скачать в хорошем качестве

The Business Side of Art School You Never See

Learn more about Synology NAS: https://sy.to/lftu4 In this episode, I sit down with Stan Prokopenko, artist, educator, and founder of Proko.com, to break down what it really takes to run a creative business in 2025. We get into the unglamorous truth of YouTube ad revenue (spoiler: 50k views = $50), how Proko scaled to $3M+ a year, and why delegation is the only way to avoid burnout. We also dive into the systems that keep a 12-person creative team running, the emotional side of letting go of control as an artist, and what most people get wrong about monetization online. This one is equal parts behind-the-scenes, business strategy, and raw honesty about making art sustainable for the long run. Follow Proko:    / @prokotv   Check out Proko courses: https://www.proko.com All of the courses I offer are 20% off right now until Sept 30th! Use the code KRISTIAN20 at checkout on any of these: Ryan Benjamin’s Intro to Drawing (great for basics): https://www.proko.com/s/nkat?af=706140 Ryan Benjamin's Drawing Dynamic Characters: https://www.proko.com/s/ioLV?af=706140 Michael Hampton's Introduction to Figure Construction: https://www.proko.com/s/VPvP?af=706140 Morgan Weistling’s Portrait Painting (super inspiring): https://www.proko.com/s/ruu4?af=706140 Join the community on Discord — a chill spot for artists to share work, ask questions, and connect:   / discord   Editing: (Kaleem) https://www.kaleemix.com/ (Charlie)   / shloogorgh   Shot by: https://www.instagram.com/peppermintg... Timestamps: 0:00 – Introduction 0:45 – Why YouTube ad revenue doesn’t pay the bills 4:30 – Scaling Proko to $3M+ a year 9:15 – How a single video takes 12 people to finish 14:00 – Delegation vs burnout for creators 18:40 – The systems behind sustainable art careers 25:20 – Why artists struggle to charge what they’re worth 31:10 – The funnel: free value → trust → sales 36:30 – YouTube thumbnails, titles, and algorithms today 42:00 – When “big collabs” don’t guarantee success 47:40 – Marketing vs product: what really matters for artists 55:15 – What Target and Synology can teach creatives about business 1:02:30 – The emotional side of letting go of control 1:08:00 – Building trust: the real engine of Proko’s success 1:15:00 – Final thoughts on making art sustainable