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Subscribe to our channel for more great content! Welcome to Season 2 of Protea Weekly! In this conversation, Zane discusses the current state of the wine industry, focusing on M&A trends, market dynamics, and the challenges faced by winery owners. He emphasizes the importance of preparing for exit strategies and adapting to changing market conditions, particularly in light of rising capital costs and shifting buyer interests. The discussion highlights the need for disciplined business practices and strategic planning to navigate the evolving landscape of the wine market. Takeaways We might be seeing where the bottom is. Cost of capital is more expensive now. DTC is a great opportunity, but it might not be a growth strategy. The days of big multiples are gone. Start preparing for exit sooner than later. Not every business is going to be sold; some will wind down. Make sure you have a good facility to produce. It's time to get disciplined in business practices. The market has a lot of fruit available at this point. This is an adjustment to a new norm in the industry. Sound Bites "Cost of capital is more expensive." "The days of big multiples are gone." "It's time to get disciplined." Follow Zane: LinkedIn - / zane-stevens Twitter - / zane_stevens_ Instagram - / zane_stevens_