Shark Tank Woman Founder on Building India's Only Men's Rental Platform | Shweta, @candidmenofficial скачать в хорошем качестве

Shark Tank Woman Founder on Building India's Only Men's Rental Platform | Shweta, @candidmenofficial

🎙️ Most fashion startups follow the same playbook, Shweta Poddar went to Shark Tank India by not following it at all. Fashion founders' chase women's fashion (the "obvious" market), stay online-only (because "D2C is the future") and try to expand to as many online distribution channels as possible. The result is usually burned cash. No profitability. Pivot or die. Shweta Poddar did the opposite with CandidMen. As a woman founder, she built India's ONLY men's rental platform. The turning point? A data insight everyone else missed: 80% of her inventory was women's clothing but 80% of her orders were from from men CandidMen is Men-only. Designer sherwanis and tuxedos. Rental at 10-15% of retail price. In our next episode we'll be talking to Shweta understanding What it is to build a Men-only brand as a woman founder How to apply for Shark Tank in a way that gets you selected What happens in & after the tank Where does she see the future of the brand & rental industry So set your reminders, and be ready with your questions for the unfiltered, unedited, live conversaion on ChaiNet with Shweta.