Feeding the Future: Why IP Matters in Alternative Proteins скачать в хорошем качестве

Feeding the Future: Why IP Matters in Alternative Proteins

In "Feeding The Future: Why IP Matters In Alternative Proteins", we hear from Mathys & Squire Partner and UK & European patent attorney Laura Clews on the latest innovation in the alternative proteins sector, a rapidly evolving field which marries food and science. We are entering a new generation of consumption, where meat can be grown in a lab, and the tide is turning to scalable, accessible products, huge progress from the first cell-cultured burger some 10-15 years ago which cost over £200,000. Drawing on her deep expertise of the IP landscape in alternative proteins, Laura banishes the misconception that you cannot get patent protection in the food industry. Instead, she emphasises how vital it is for innovators to build an IP strategy and provides her top tips for an effective one.