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The future of coffee – Javy – is the easiest way to get the perfect cup of coffee right at home. So if you love coffee, go to: https://thld.co/javy_thetake_1222 and get 25% off your order using my code THETAKE. Thanks to Javy Coffee for sponsoring today’s video! @javy.coffee #drinkjavy The “adorkable” trend from the mid-aughts is reportedly back from the dead thanks to TikTok and gen-z – with some important updates distinguishing Twee 2.0. Unlike “hip” fashions, twee is more delicate, dainty, or quaint – often with a feminine flair. But in the 2010s, the label also carried an air of affectation. For all its strategic uncoolness, twee was perceived by many as artificial and pretentious. Gen Z's new version of twee may still be into the ballet flats and knitting, but the vibe is a lot less smug and more unfiltered – striving to embrace the DIY creativity in a realer way. If you like this video, subscribe to our channel and support us: Join our Patreon: / thetake Follow our TikTok: / thisisthetake Snap: / 6898188394 Instagram: / thisisthetake We are The Take (formerly ScreenPrism). 00:00 Gen Z is bringing back twee? 01:14 The rise and fall (and rise) of twee 05:05 JAVY 06:29 Why twee is making a comeback now 08:18 DIY and the search for "realness" 12:53 Is twee here to stay this time?