Posterscope Real Time Roundtable debate featuring Dan Douglas, Founder, Liveposter скачать в хорошем качестве

Posterscope Real Time Roundtable debate featuring Dan Douglas, Founder, Liveposter

‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent. Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel, Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group, Liveposter and Dentsu Aegis Network – to understand the challenges the industry faces in realising DOOH’s real-time potential.