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Is San Diego the next major film hub? 🎬 In this panel from the Chula Vista First Friday Breakfast, San Diego County leaders and industry experts discuss the launch of the San Diego County Film Initiative and its impact on the local economy, from Chula Vista to the border. Learn how the county is building a "one-stop shop" for production companies, streamlining permits, and launching a competitive film rebate program to rival Los Angeles and Atlanta. 00:00 – Economic Prosperity & Small Business Support in SD County 01:30 – Introducing the San Diego County Film Initiative 03:14 – Meet the Panel: IATSE, CVAC, and CA Film Commission 04:24 – The 3 Pillars: Film Commission, Film Office, and Rebates 06:14 – Inside the Chula Vista Entertainment Complex (CVAC) 08:35 – California’s $750M Film Tax Credit & State Incentives 11:05 – Workforce Development: Training the Next Creative Generation 13:27 – The "Chris Pratt Factor": Why Talent Loves San Diego 16:08 – Tourism & Cultural Identity: The "Set-Jetting" Trend 21:27 – Call to Action: The Board of Supervisors March 24th Meeting Key Takeaways from the Panel: 🔹 Infrastructure Growth: The Chula Vista Entertainment Complex (CVEC) is launching Phase 1 in the Millenia building, offering turnkey podcast, photo, and L.A.-style content studios. 🔹 Economic Impact: For every $1 of tax credit awarded, California sees $24 in economic output and $16 in GDP. 🔹 Workforce Readiness: IATSE Local 122 has launched the first-ever live entertainment apprenticeship program in San Diego to ensure a pipeline of local talent for upcoming sets. 🔹 Streamlined Permitting: A new regional film ordinance is in the works to make filming in South Bay "easy and cheap" for major studios. Featured Speakers: Supervisor Paloma Aguirre – District 1, San Diego County Greg Sowizdrzal – President, IATSE Local 122 Aaron Roberts – CEO, Chula Vista Entertainment Complex Yetee Osunsanmi – Deputy Director, California Film Commission 📢 TAKE ACTION: Support the County Film Initiative at the upcoming Board of Supervisors meeting on March 24th, 2026. Your voice helps bring high-paying creative jobs back to our backyard! Subscribe for more updates on San Diego’s creative economy and local business resources. #SanDiegoFilm #ChulaVista #CVAC #FilmIncentives #IATSE #CaliforniaFilm #EconomicDevelopment #FilmProduction2026 #SouthBaySD