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Did you know that the heaviest and largest organ in the body is the skin? It weighs between 4 and 10 kg in the average adult and spans almost 2m². More than just a protective barrier, the skin is a living world of its own—a complex world that constantly evolves and interacts with the environment. But this world can be weakened, attacked, dried out, and disrupted by external factors. It requires protection. 👉 At NAOS, we respect life. This vision led us to develop an innovative, pioneering, and unique approach: ecobiology. Inspired by nature, it aims for naturally strong, beautiful, and healthy skin, sustainably 👇 ▶ Ecobiology is based on 4 principles 👇 🔸 Respect the skin ecosystem – A world of cells that live together, and interact to keep the balance of this ecosystem. We create formulas that support this balance with pure ingredients, rightly dosed, and naturally assimilated 🔹 Act on natural mechanisms – Your skin is a smart organ, permanently sensing the environment, evolving and adapting to changes. At NAOS, we enhance its natural processes—never forcing, never blocking— to help the skin to adapt and find its balance itself. 🔸 Act on causes before visible signs – Treating symptoms alone is a quick fix. We go deeper, tackling root causes of skin imbalances while soothing visible signs for lasting efficacy. 🔹 Favour biomimetic ingredients – Billions of years of evolution perfected skincare long before we did. That's why we study the skin’s own defenses mecanisms to develop effective and sustainable solutions that work with biology, not against it. ▶ In our laboratories: 🟡 42 research programs enhance our understanding of skin biology and its ecosystem. 🟡 +100 tests conducted, from raw materials to the final product. 🟡 +80 patent families in use. 🟡 33,000 ingredients are approved in the INCI list. We reject 98% of them and only keep those that already naturally exist in the skin. Did you enjoy this video? Do you have any questions? Feel free to "👍" it and leave a comment! -------------- 🟨 Better understand Ecobiology ⤵️ https://naos.com/en-UK/ecobiology/wha... 🟨 Discover our approach to skin ⤵️ https://naos.com/en/ecobiology/what-i... 🟨 Know more about NAOS laboratories ⤵️ https://naos.com/en-UK/the-company/na... -------------- 🟡 Welcome to the official NAOS YouTube channel! NAOS is a purpose-driven organization whose mission is to love, understand, and care for life. As the founding company behind BIODERMA, Institut Esthederm, and ETAT PUR, NAOS develops skincare inspired by Ecobiology — a unique scientific approach that views the skin as a living ecosystem that must be preserved and strenghtened in its natural balance. On our YouTube channel, go behind the scenes of our mission, dive into the fascinating mechanisms of the skin, explore our commitments to health and the environment, discover Skin Observer — a tool developed by dermatologists to analyze your skin’s condition and specific needs — and learn more about Ask NAOS, where you’ll find everything about the origin and role of each ingredient. Follow our progress on skin aging research, too. Ecobiology, innovation and research, aging science, expert advice, social and environmental impact — each video invites you to better understand your skin and its environment. Subscribe here 👉 / @naosglobal and turn on the 🔔 so you don’t miss a thing! You can also find us on our other pages: 🖥 Website: https://naos.com/en 💼 LinkedIn: / naosglobal 📸 Instagram: / naosglobal