The 2026 Clean Data Mandate скачать в хорошем качестве

The 2026 Clean Data Mandate

Last week I walked 40+ people through our Clean Data Framework live. Agency owners. In-house marketers. Business owners from local tours to animation studios to B2B software. Completely different industries. Same problem: Their data is broken and they don't know where to start fixing it. So here's the framework we use: C.L.E.A.N. Data → Collection: What's tracking on your site? → Label: Are your conversion definitions consistent? → Enhancement: Are you using first-party tracking? → Assemble: Do your data sources talk to each other? → Narrate: Do your reports tell you what to do next? Rate yourself 0-3 on each. Total it up. 0-5 = Danger zone 6-10 = Leaking profit 11-15 = Solid foundation Most people score 6-10. That's normal. The point isn't perfection. It's knowing where to start. Here's what shocked me: In 2021, maybe 2% of businesses used server-side tracking. By 2025, it's 5-25%. By 2027, they're projecting 60-75%. The companies implementing this now are recovering 30-40% of their lost data. They're not smarter. They're just systematic. I recorded the full training and breakdown. Sharing it as a holiday gift to the community. Because heading into 2026, you deserve to know exactly where your data stands and what to fix first. #MarketingAnalytics #DataQuality #ServerSideTracking #GA4 #MarketingMeasurement #DigitalMarketing #MeasureU